Do the awards given to companies have any real-life impact on customers? It is true that some corporate strategists consider awards as nothing more than just another way to dispel deeply embedded consumer distrust of large conglomerates, but for some manufacturers, they’re more than just a PR tactic.
Ethical business practices are integral to any customer-centric company, which is why customers are increasingly looking for any sign proving a company’s integrity. This year, Owens Corning® was recognized by the Ethisphere Institute as one of the World’s Most Ethical Companies®. But what are the real-life implications of this development for customers? Is it just another PR tactic?
My Roofing, one of the top roofing contractors in the state, clarifies below.
Company Culture: The Best Predictor for Quality Customer Service
The Ethisphere Institute, a global authority on defining and promoting standards of ethical business practices, used the Ethics Quotient (EQ) Framework to objectively assess a company’s performance. In particular, a company’s ethics and compliance program and the culture of ethics are weighted the most in the methodology. Arguably, company culture is a good predictor for customer-focused service.
For one thing, company culture takes years to shape, meaning companies with healthy cultures have been consistently observing ethical business practices. Plus, there’s a good chance that the services and products from companies with ethics-focused cultures will be of high quality. After all, a customer-focused employee in a healthy work environment is more likely to give quality customer service than an unmotivated worker in a toxic work environment.
Strengthened Reputation: The Owens Corning Standard
Owens Corning is already known for the quality of its roofing materials and gutters accessories; the award it received this year further cements its status and acts as a guarantee that you’ll receive quality service from its network of installers.
As an Owens Corning roof installer, My Roofing prides itself in giving a high level of service to our customers. Our founder started this company because he wanted to provide reliable and trustworthy services to his customers, and to this day, we remain true to our origins.
As a testament to our commitment to our customers, we also received an A-plusrating from the Better Business Bureau. We offer roof inspections and installations. To get a free consultation, call us at (817) 912-5500 or fill out this form.